French luxury brand Hermès International has filed a trademark application covering non-fungible tokens (NFTs), cryptocurrencies and metaverses, joining the crowd eager for wider public adoption of Web3 technologies.
The trademark covers downloadable software that enables users to view, store and manage virtual goods, digital collectibles, cryptocurrencies and NFTs “for use in online worlds,” according to a filing with the United States Patent and Trademark Office (USPTO ).
Additionally, the Paris-based group, which is a constituent of France’s blue-chip CAC 40 index, has filed trademarks for “retail store services featuring virtual goods,” fashion and trade shows in “environment of virtual, augmented or mixed reality”. and for a virtual goods market on the Internet.
Earlier this year, Metabirkins founder Mason Rothschild was sued by Hermes for allegedly using the Birkin brand name to sell and resell his NFT Metabirkins collection.
In a 47-page legal complaint against Rothschild, Hermes claimed that the MetaBirkins brand simply “destroys the famous Birkin Hermes handbag brand” by adding the generic prefix “meta” to it, making it appear as if the MetaBirkins brand was part of the Birkin brand. Hermes.
The lawsuit against Rothschild may have prompted the company to present its defense of the metaverse, cryptocurrency and NFT tokens.
Metaverse movements from the luxury brand are neither the first nor the last for the luxury sectorwith Gucci last month becoming the first major brand accept ApeCoin store paymentscryptocurrency related to Bored Ape Yacht Club.
Dolce & Gabbana, Etro, Tommy Hilfiger, Estee Lauder Companies Inc (NYSE:EL) and Elie Saab all appeared at Decentraland’s Metaverse Fashion Week earlier this year, a digital fashion event that showcases wearables on virtual runways.
Dune Analytics data showed that Nike Inc (NYSE:NKE), Gucci, Dolce & Gabbana, adidas AG (OTCQX:ADDYY) and Tiffany & Co (NYSE:TIF) collected $260 million in sales from NFTs.
