How fashion brands are marking the year of the rabbit


Out with the old, in with the new. There’s always a reason to shop in our books, but there’s even more reason to shop this month with the Lunar New Year just around the corner.

One, it is a tradition to get new clothes, new shoes, new pants, even new beauty products for the new year; and two, it’s imperative to look your best at all upcoming gatherings of family and friends – it’s been three long pandemic years since you last saw them all after all.

Fashion brands certainly think so, as everyone from haute couture to the high street is jumping on the bandwagon to celebrate the playful, edgy, lucky and cute little buzz. Some collaborate with local talent to include rabbit designs in their capsule collections, while others find partners in cartoon characters and pop culture.

Bunnies not your thing? Don’t worry – we’ve included rabbit-free Chinese New Year collections too.

Shop the best Chinese New Year capsule collections below.

Limited Edition Tod’s Keys

The limited edition collection of Tod’s leather shades comes in soft, natural-toned calf leather with a fun rabbit design that spells out the TODS lettering.

Chloe x My Melody bag

MY MELODY FOR CHLOE SALL WOODY SHOP

Chloe has teamed up with Sanrio to put the adorable My Melody character in a small range of its best-selling products just in time for the Lunar New Year. We love this little Woody Tote bag featuring the red hooded bunny, also known as Hello Kitty’s best friend.

Loro Piana bucket hat

Loro Piana Lunar New Year Capsule

Need a hat for all your upcoming walks this Chinese New Year to bring all the luck? This red one from Loro Piana, customized with an embroidered rabbit motif and created by the brand’s proprietary Storm System treatment that makes the hat waterproof and windproof, will work.

Valentino

Valentino CNY Capsules

Valentino is celebrating the Lunar New Year with a dedicated selection of Valentino Garavani accessories and items in the cool Rosso color and the new Valentino Toile Iconographe model launched during the SS 2023 show. You will be unmistakable on the street, definitely stylish in shades of red of shades.

Available in stores.

Unbleached beans

The new year is always a symbol of new beginnings and the opportunity to embrace new changes – so how about embracing the idea of ​​recycling this CNY? If your answer is yes, then Unspun’s latest partnership with The Billie Hong Kong on a series of limited edition beanies is made for you.

The limited edition beanies are made from dead stock, a luxurious fabric that blends organic cotton, indigo Modal and recycled cotton. The weather is forecast to be colder these next few weeks, so now really is the time to invest in the softest and coziest beanies.

Hogan has released a new soft red cotton jersey simply emblazoned with the brand’s logo in black lettering with a cute rabbit replacing the letter O.

Lylie Rabbit Pendant

Lylie Rabbit Pendant for CNY

This Lylie Rabbit pendant is beautifully crafted in 9ct recycled gold, sourced from a combination of salvaged e-waste and the brand’s in-house gold exchange. The pendant also features a small lab-grown diamond and an engraving of a charming rabbit. Dress for peace, prosperity and longevity this Lunar New Year and beyond.

Dior girl blouse

Dior GIrl bunny top

This is one for the girls! Your little one will be so, so cute and definitely full of lai see this year wearing this top, designed by Cordelia de Castellane for the Baby Dior Spring 2023 collection and inspired by the playfulness and joy of no frills

Lululemon

Lululemon has style down to a T with its latest Lunar New Year collection, featuring pops of red, burgundy and pink, as well as fun sweaters and cotton-silk-blend sweaters, leggings and jackets that hide the bunny between its camo print. We’re finishing off our outfit with the Everywhere Belt Bag – fluffy white fur, not real rabbit.





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