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Without customers, there It cannot be a business. So how can you drive new customers to your startup or engage existing ones? The answer is simple: growth marketing.
As a growth marketer who has cultivated this profession for over a decade, I have been exposed to countless courses and can definitely attest that doing is the best way to learn.
I’m not saying you should immediately join a Series A startup or get a growth marketing role at a large corporation. Instead, I’ll tell you how to teach yourself growth marketing in five easy steps.
Even when driving traffic to the landing page, it’s never a bad option to have other resources for users to visit.
- Preparing the landing page.
- Launching a paid acquisition channel.
- Launching an email marketing campaign.
- A/B Testing Growth Testing.
- Deciding which metrics are most important to your startup.
In Part One, I’ll teach you how to create a landing page that will eventually drive consumer traffic. For this entire series, we’re working with a direct-to-consumer (DTC) athletic supplement brand.
Setting up your landing page
If you don’t have a ready-to-go landing page or mobile app product, we’ll show you how to quickly set up a landing page as our first step to getting started.
A landing page is the page that people are taken to when they click on an online ad they bought, and it’s typically the home page of a website. Regardless of how a consumer “lands” on your landing page, the goal is to encourage them to convert to a lead or purchase.
In the year I was excited when Apple introduced iWeb in 2010, which allowed users to design and publish web pages without having to write a single line of code. It was a very basic platform though, and we’ve come a long way since then. Today, there are a variety of advanced content management system (CMS) editors, such as Leadpages and Webflow, that allow everyday Internet users to create beautiful websites all by themselves.
The benefits of many of these platforms are that you can use pre-made templates and help you customize the initial content elements (such as website titles, headlines, etc.). Choose your favorite platform and let’s build!
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