And that’s the combination of technology and human ingenuity, as we say, and as Danielle mentioned in her medical example on cancer treatment, that’s where the really big value and the biggest impact comes. We believe that companies that will be leaders in the next decade must bring together five forces, and all these forces require technology and ingenuity to come together. They require organizations to work across all parts of their organization, work with new partners, expand into new areas and ecosystems, learn and collaborate with industry innovators, and work across industry and academia and even in reality. Pushing the boundaries of science and impact.
The five forces that we’re seeing right now, the trends that are impacting our customers, really start with something that we believe is underpinning everything right now, and that’s what we call total enterprise reinvention. And we’re starting to see this come to the fore as we move through Covid. What we’re seeing now is that companies like Daniela need to implement strategies to transform and transform all of their businesses through technology, data and AI as they look to tap into these new waves of change. You’ve talked about new ways to grow, new ways to engage customers, new business models, to enable new opportunities, but you’re doing it very differently. What they’re doing is the way they’re looking at every part of their organization and the technology and the digital core at the same time, so we believe we’re in the early stages of this profound change, but we believe it’s going to be the biggest change since the industrial revolution.
And embracing enterprise-wide reinvention often requires what we call compact transformations, which are bold change programs that, as I said, bring the entire organization together with different teams that have never worked in parallel before, but in a very accelerated time frame. And underpinning all of this is edge technology, data and AI. At the same time, the second trend we’re seeing with our customers, and we’ve all been reading about it and hearing about it over the last few years, is the power of talent and the importance of the human side of this equation. . And we have talent front and center.One of the forces shaping the next decade is not just the ability to acquire talent, but organizations to learn to be creators of talent, not just consumers. To unlock human potential in human energy. And unlocking that potential requires technology. And again, as Daniela gives in some of her examples, to appreciate their skills in the organization.
The third is sustainability. That trend … I’d say personally, I’m excited to see that trend underpin everything we’re doing and everything our customers are thinking right now. We believe that every business should be a sustainable business. And each industry is looking at this in a way that is unique to their industry. But we know we’re moving in a direction where consumers, employees, business partners, regulators or investors are demanding that companies take action. To make a difference, not just around climate and energy, but areas like food security and equality. All of those issues are coming to the fore, and the basis for that is, again, using new bleeding edge technologies to accelerate the pace of change and find solutions to the issues we’re facing as a planet and as a whole society.
The fourth force we are looking at is the Metaverse. Now, there’s a lot of confusion, and a lot of talk about the Metaverse, but our view is that the Metaverse is sustainable, and we’re seeing that emerge in the marketplace right now. Looking at the metaverse and how that impacts, if at all When the Internet was in its infancy, we believe the impact would have been just as great. And it is still in the early stages and not everyone can see exactly how the impact will be there, we, we believe that this impact is not only for consumers, but also for interesting areas such as virtual reality and the use of AI to bring new experiences to life. But to look at the extended reality, to look at digital twins, smart objects. So how do cars and factories work? What’s going on with edge computing? Looking at blockchain and new payment methods. All of these things are changing the way businesses and society operate, and we believe this will underpin change as we move forward over the next five to 10 years.
And finally, the fifth force is what we call the ongoing technological revolution. And the ongoing technological revolution is a very broad category pushed by our friends in the academic world around science, but we believe that in the next decade, the pace of technological innovation will not only continue but increase rapidly, which we believe will create positive change. We believe that new technology, whether it’s in quantum computing or in areas, like I said, like blockchain or material science or biology, or even space, that opens up new areas of opportunity. And all of these things allow companies, our clients, to not only serve their customers, but to create new investments, impact society, influence their employees, and find new ways to make a positive difference to their business and organization. The world around them.
Laurel: Yes. Kathleen, I feel that the expectations of those immersive virtual experiences have accelerated in these few pandemic years as businesses and consumers are working differently from remote healthcare solutions to digital payments. But how can organizations and technologists alike continue to innovate to anticipate the future, or, as Accenture puts it, learn from the future? You have some good examples there, but the five different areas all lead to this acceptance of change.
Kathleen: Yes, they do. And they lead to embedding information in everything, in new ways to every change that organizations make. When we think about learning in the future, we think about organizations and leaders who constantly seek new information and insights not only from within their organization, but outside the four walls of their organization. So we like to use the phrase futurists on purpose. These are the people and leaders and organizations that use AI-based analytics to discover patterns, predict trends, discover new growth opportunities, and better understand their consumers, customers, other enterprises, markets, and employees.
