Showing the good, the bad and the ugly,’look of the week is a regular series dedicated to breaking down the most talked about outfit of the past seven days.
Jerry Seinfeld is known for many things, but being a style icon was never among them. Unless, of course, you count “The Puffy Shirt” from the “Seinfeld” episode of the same name — a garment so iconic it now lives forever in the Smithsonian’s National Museum of American History.
So it came as a surprise to many that New York streetwear brand Kith chose the 68-year-old as the face of its new collection.
On Tuesday, the label unveiled a series of campaign images that immediately set the internet ablaze. Shot by renowned photographer Mark Seliger, the pictures show Seinfeld sitting on heirloom furniture, leaning on stacks of dusty books and sitting at a desk with a typewriter.
The comedian is seen wearing — somewhat effortlessly, it must be said — an array of new hoodies, sweatpants, varsity jackets and floral prints. Taken from a fall 2022 collection rich in neutral tones and paisley fabrics, the items modeled by Seinfeld are part of a capsule developed together with apparel brand Russell Athletic and the City University of New York (namely Brooklyn College and Queens College, the latter of which he graduated only 46 years ago).
The look is a twist on after-school fashion, with Seinfeld himself a student at the City University of New York. Credit: Mark Seliger
And soon the discussion wasn’t just about whether he looked cool, but whether the 60-year-old comedian also looked… hot.
The Fall 2022 collection was designed in part by Russell Athletic and includes Letterman T-shirts and jackets emblazoned with City University of New York colleges. Credit: Mark Seliger
“There are a handful of people I’ve dreamed of working with since a young age,” Fieg wrote on Instagram alongside a photo of the pair. “At the top of that list was Jerry.”
