What’s up with streetwear?
Fashion brand Kith needed a fresh face for its upcoming Fall 2022 collection and chose to step away from fashion and dive into comedy. The brand chose Jerry Seinfeld as the new face of Kith’s campaign.
The 68-year-old comedian posed in a blue baseball cap paired with a football jacket in one photo, gray sweatpants in another and a set of embroidered jeans in the third photo, clicked by Mark Seliger.
In one photo, Seinfeld wore a white shirt paired with a beige floral print jacket, along with jeans and sneakers with bright neon stripes.
Known for the baseball cap and casual jacket look, the shoot elevated Seinfeld’s style.
The photos were originally posted on the brand’s Instagram account, and the Comedians in Cars Getting Coffee host reposted them.
“I was honored to be a part of Ronnie Fieg’s brilliant idea to make a clothing collection that will benefit CUNY and my alma mater Queens College. Taking these photos with Ronnie and my friend Mark Seliger was just fun all day,” Seinfield said in the caption. Fieg founded the fashion brand in 2010.
The photos took the internet by storm and memes inevitably began to spread.
Did Kith try to subtly divide the Wallabies with that NY logo? And let’s be real Jerry has never worn a Wallies a day in his denim washed nike air cornballs life. Still Kith went for it, so there’s that.
— Dante Ross (@DanteRoss) September 6, 2022
The collection itself is described as “an evolution of the brand and showcases efforts in new product categories and garment executions,” the brand said in a press release.
“These include a range of Italian-crafted leather garments with an embellished paisley pattern, mohair leopard print cardigans, colorful ruched hybrid jackets, multi-stripe woven chenille jackets and trousers, gathered denim to create a sense of velour. a range of sherpa outerwear,” Kith said.
The new collection is a partnership with the City University of New York.
