Kanye West has stated that he will now only pursue fashion projects.
While speaking to Bloomberg for an interview, rapper Donda said that he has decided that his future fashion projects will be released without the interference of other brands.
The 45-year-old has previously worked with sports giants such as Adidas and Nike, as well as Gap.
“It’s time for me to go it alone,” Kanye told the media. “It’s good. I made money to companies. Companies made me money. We created ideas that will change clothing forever.”
He listed the ideas he believes changed the fashion industry: “The round jacket, the foam slide, the slides that have changed the shoe industry.”
But the rapper has explained that this is no longer enough.
“Now is the time for Ye to create the new industry. There are no more companies standing between me and the audience,” he said.
Kanye called out Adidas CEO Kasper Rørsted for “blatant copying” of his Yeezy slide designs in June after the company released its Adilette 22 sandals, which are available in similar colors to the Yeezy Slides.
Of the incident, he said: “Nobody should be put in that position where people can steal from them and say we’re just paying you to shut up… It destroys innovation. This destroys creativity. This is what destroyed Nikola Tesla.”
Bloomberg reports that Kanye wants to open Donda “campuses” across the US, which will feature stores, schools, farms and dormitories. Products sold on campus will be designed by Yeezy staff.
