Now that she finds herself back in the spotlight, given that Ana De Armas is set to play her in the upcoming Netflix movie BlondeMarilyn Monroe is having another big moment in popular culture. And most recently, she has been digitally re-imagined, with a virtual rendering gracing the cover of CR Fashion Book China, wearing the latest collections from Balenciaga, Fendi, Prada and other major fashion houses.
De Armas isn’t the only star breathing new life into Marilyn Monroe’s legacy. Kim Kardashian’s MET Gala stunt — in which she walked the red carpet wearing the vintage Jean Louis ‘nude’ dress that Monroe once wore to perform ‘Happy Birthday’ for President JFK in 1962 — drew a lot of attention ( and much controversy along with it).
The vintage Jean Louis dress worn by Monroe during her memorable birthday performance for President JFK in 1962. But no matter what trends come and go, and no matter who tries to imitate her, Monroe will always be iconic – a feeling shared by CR Founder and Creative Director Carine Roitfeld: “She is a dream cover star for any fashion editor and someone I have always admired for being a pioneer in creating a glamorous personal brand that extended beyond her work . This is a key aspect of most celebrities today, but Marilyn was one of the first to do so. I embraced the unique challenge of imagining a modern photo shoot for such a classic star. The images I curated with Gaultier feature some of my favorite designers working today – as Marilyn has always been known as a trendsetter – while still embodying her timeless elegance and sense of empowerment.’
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After her birthday on June 1, CR China Issue 4 revealed eight stunning covers digitally curated by Carine imagining Monroe as she might have looked had her cultural heyday occurred today. With the CGI imagery, CR worked closely with web3 startup Amethyst and Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns the Monroe estate, envisioning the fashion and film icon within a modern lens.
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