Cassandra Scheig is not trained as a “cicerone,” a certified beer expert, or a “sommelier,” a wine steward, but she successfully runs a popular beer and wine tasting room in Escondido.
Shaag, a San Diego woman with a charismatic personality, is a determined, self-proclaimed entrepreneur who enjoys beer and wine. To her credit, she raised $175,000 from sponsors to finance a new, six-week television program that airs Thursday, Sept. 15 at 8:30 p.m. on KPBS-TV.
The show, called “Hot Glass,” focuses on BIPOC (Black Indigenous People and People of Color) and female entrepreneurs in the beer and wine industry. It will be broadcast from September 15 to October 20.
“Hot Glass” is a lifestyle show about food, drink and entrepreneurship, with guests whose backgrounds, personalities and journeys represent empowerment, resentment and resilience.
“What qualifies me for the television show is my love of beer and wine,” Shagg told The Times of San Diego. “I’m not claiming to know everything. The show is about people like me who take chances and hustle, grind and drive like entrepreneurs.
The show features interviews with Californian beverage entrepreneurs, including Denise Clark of Altipiano Vineyards in Escondido, Amanda-Jane Thomas and Shanita Nicholas of SIP and Sonder in Inglewood, and Aaliyah Nietoto of Free Range Flower Winery in Livermore. They will also own Anaya Vineyard in Lodi, Rideau Vineyard in Solvant and McClain Cellars Laguna Beach, as well as the first Native American winemaker and her husband and the first Creole woman to own a winery in America.
“I have the opportunity to share the stories of individuals who have taken the plunge to pursue their entrepreneurial journey,” said Shagg.
Sheg explains to her the idea behind the title “Fresh Glass”. “As we bring this concept to life, we want the title to reflect that we bring new stories to light,” she says. “Fresh Glass is focused on the idea of sharing fresh perspectives and faces to the food and beverage industry.”
Schaegm, who is black, hosts “Hot Glass” with Teresa Hoyle, who is white. Hoyles, a writer and producer, pitched the “Fresh Glass” idea to John Decker, KPBS interim associate general manager of content. In the year In 2017, Hoyles produced the KPBS series Re’flect, which chronicles the lives of aging adults. Re’flect aired nationally on PBS affiliates.
“Teresa had a past relationship with John Decker,” says Schegg. She came up with the idea, approached John, we created it and piloted it and here we are.
Sheg said she paid $10,000 out of pocket to produce the pilot.
According to Schaeg, of the $175,000 production cost for the six weekly episodes, sponsors include Visit California, a tourism nonprofit, the Conrad Priebis Foundation, Stone Brewing, Beyond the Law, a San Diego law firm and KPBS. Additionally, $18,000 was raised from IFundWomen, a crowdfunding platform.
KPBS says “Hot Glass” is the newest addition to its local content lineup. Project Explore is a collaboration with local producers on programs and series ideas that reflect San Diego’s diverse and dynamic community and allow audiences to connect over shared experiences, KPBS said.
“One of the key criteria we use to decide whether to bring a show to our lineup is what we call the spirit of exploration,” Decker said in a statement. “Does the show invite audiences from all walks of life to explore new worlds, discover new ideas and expand their horizons? Hot glass embodies this spirit. When Cassandra and Teresa reached out to me on their show and we saw the pilot, I knew it was something special.
“Fresh Glass” is directed by two-time Emmy Award-winning director Michael Taylor with NWB Imaging, a San Diego production company. Fresh Glass Productions LLC, founded by Schaeg and Hoiles, owns the “Fresh Glass” show, Schaeg said. A KPBS statement said “Hot Glass” is slated for national syndication in January 2023.
In June 2016, Schegg opened SIP Wine & Beer at 131 South Orange St., Escondido. She said it took a year of planning and obtaining permits and approvals before the doors opened.
While serving SIP Wine & Beer, Shagg worked full-time as a job placement specialist for the San Diego Community College District and for three years as a senor program manager at Richard Heath & Associates.
Scheig’s work prior to SIP Wine & Beer included a decade of working with tribal communities and the federal Temporary Assistance for Needy Families program.
Covid-19 shut down SIP Wine & Beer for a year, Schaeg said, between March 2020 and June 2021. “Recovering from an epidemic doesn’t happen overnight,” said Scheig. “We are still not back where we were before. It takes time but I’m still here.
Jamul Casino names Scott Lake Chief Marketing Officer
Jamul Casino has named Scott Lake as Chief Marketing Officer.
“Scott has the leadership experience, creative thinking and analytical skills we need to continue to drive momentum in our region,” said Mary Cheeks, President and GM Jamal Cassino. “I’m excited to see what ideas Scott has for growing our marketing efforts.”
Lake was previously a managing consultant for Cognitive, a Canadian company that designs and manufactures application software for the hotel industry. He also spent eight years with China Sands, most recently as senior vice president of loyalty marketing and strategic analysis.
He also worked at several hotels in Macau, a special administrative region on China’s southern coast. The hotels include Sands, Venice, London, Paris, Plaza and Four Seasons. And he spent 13 years with Caesars Entertainment, including VIP Marketing Director and National Casino Marketing Director.
Lake has a bachelor’s and master’s degree in hotel administration from the University of Nevada, Las Vegas. He holds several professional designations, including Certified Digital Marketing Professional from the Digital Marketing Institute and Certified Marketer in Digital Marketing from the American Marketing Association.
“I was drawn to the Jamul Casino because of both the outstanding leadership of the Jamul Indian village tribe and casino management,” said Lake. “I am impressed with the way this team has grown this property and brand from inception to becoming a regional leader in less than 6 years. I hope to help make the next six years just as extraordinary.
Opened in 2016, Jamal Casino currently has around 1,700 slot machines, 46 live table games, a unique casino room and a variety of restaurants, bars and lounges.
The announcement of England has stopped following the passing of the Queen
As the world learned of Queen Elizabeth II’s death, a group of advertising executives – representing some of the UK’s biggest brands – gathered to listen to a presentation on the future of the advertising industry.
In Advertising Age, as reported in the advertising industry trade publication, when the news was announced, following a minute of silence, many executives immediately left the room to take the next steps for campaign launch and messaging.
What happened next across the British Isles was an immediate pause in advertising across the UK’s leading broadcasters, publishers and social media platforms, including ITV, Britain’s largest commercial broadcaster, and Bauer Media, a large commercial radio network. The Times, a print newspaper, and Mail Online, the UK’s largest digital newspaper, carried no ads for a day.
Following Her Majesty’s death, commercial breaks have been suspended for the next 48 hours and regular programming has been replaced with a celebration of the Queen’s life and 70 years of reign on the world stage.
“Never try to sell something on the back of danger or death,” one advertising executive told The Drum, a UK publisher of marketing and media publications.
The Drum also cited members of a UK advertising agency whose clients have been asking for advice. In response, they advised their clients to postpone or pause their ads.
An industry executive told Ad Age, “I think every client and agency is watching their copy carefully. Anything that refers to royalty or crowns, for example, is out. Also, people’s moods are different and no one wants to see ads especially today.
Another temporary advertising ban in the United Kingdom is expected until Monday, September 19, when the royal funeral of the famous monarch will take place at Westminster Abbey.
The founder of Raindrop started the podcast
Jacques Spitzer, founder and CEO of Raindrop, a San Diego creative marketing agency, has launched a podcast called “Marketing People Love.”
The podcast, which features conversations between Spitzer and leading brand experts, will cover the most valuable lessons about marketing, why consumers love their brands, opportunities for brands to connect with consumers and practical advice for marketers and entrepreneurs, the statement said. . The 30- to 35-minute podcasts are available on Spotify and Apple Podcasts.
“The purpose of my podcast is to empower storytellers and brand marketers who are hungry for inspiration and takeover,” Spitzer said. “I didn’t want to create something overly technical or focused on trade secrets. Instead, I hope to delve into the emotional side of marketing and understand why top marketers love their content about the industry beyond the brands they work with and the audiences they work with.
The first episode features Shawn Frank, CEO of RidgeWallet, a Los Angeles-based company that makes small wallets the size of credit cards. The company has annual revenue of $50 million.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears every Monday in the San Diego Times.
