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In a world full of mass messaging, trying to stand out and send 20,000 personalized messages can be overwhelming.
Maverick Lab, a business-to-business video messaging startup, aims to help e-commerce entrepreneurs send more personalized messages using deep fakes.
Deepfake technology is not new. Maverick founder Debarshi Chowdhury told TechCrunch that companies like Bonjoro, Vidyard and Tavus have created video technology in this space and are considered competitors.
However, he pointed out that these companies offer features, such as having someone manually record each video, focus solely on sales, or personalization like “showing a slide with your name on it.”
Instead, Maverick focuses on e-commerce, which Chaudhuri says has some more specific needs, especially if a company exceeds a certain number of orders per day. In addition, the company decided to go with people, not avatars, as others do.
“We think the real person behind the brand works best when the message is added to the customer’s name,” he added. “Additionally, videos are driving revenue, so you’re investing not only in content creation, but also in data analysis behavior and how these videos perform compared to other content.”
Customers record a 30-second video once, and the company’s technology uses deep learning models and audio/video processing techniques to generate thousands of videos with audio samples that are personalized for each customer.
It can be any message, like, “Thank you,” that wins them back or welcomes them as a new customer, says Ethan Weiner, founder of Maverick. Founders are seeing a return on investment of between $10 and $40 for every dollar spent sending videos, which are typically used to address abandoned carts, first-time conversions, and loyalty campaigns.
“We just need a voice sample, an automated notification and we know when to send a video,” he added. “Customers can integrate it into their shopping platform and send us a notification when someone places an order. Then they can set it and forget it.”
The company has built an analytics and attribution platform to help you understand what the engagement of these videos is like and how much revenue is being driven by them.
According to a McKinsey report by 2021, the personalized marketing market could grow 40% more revenue than the non-users.
Chaudhuri and Weiner are seeing some of the same growth since founding Maverick a year ago. The company has a few dozen paying customers, many of whom have been around since Maverick’s inception, and has sent over 200,000 personal videos to date.
The maverick approach has turned some investors’ heads. The company closed a $2.7 million seed round in March led by Signia Venture Partners. Joining them was participation from Global Founders Capital, Unpopular Ventures, Hack VC and a group of angel investors including founders and executives from companies such as Benchling, Shogun, Kiss Games, Salesforce, Aplovin, MedRenovation, Dover, Memo and Ebates.
The company is currently building a team that has acquired people and is doubling production and growth. Continuing to add to the workforce will be a recent focus, according to Wiener, as well as customer onboarding and product development.
“We want to show them their value as much as possible,” he added.
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