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Since the early 1980s, MTV has been at the forefront of pioneering trend-setting and record-breaking content. And for summer 2022, the media titan has introduced a new digital series titled Merch Masters, set to explore fashion in a fun and creative way.
As a one-of-a-kind and all-new digital series, “MM” pits fashion designers against each other in a race to the finish to design and create new products for a star-studded guest cast of top artists of today’s music.
Hosted by TikTok creator – and media personality – Tefi Pessoa, each episode begins by unveiling a special guest artist for whom each designer must create salable merchandise.
Working within a set scene and fast-paced environment designers battle head-to-head to win each episode as they design potential merchandise for musicians such as Saweetie, Lil Nas X, MGK, Camila Cabello, J Balvin, Seventeen and more.
Following in the lead of the channel’s previous fashion-oriented shows like House of Style and Fashionably Loud, new series Merch Masters has created its own lane for style content and airs exclusively on MTV’s YouTube channel.
Meanwhile, YSL Beauté announced Lil Nas X as its new brand ambassador.
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