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North Carolina State Agricultural and Technical University’s (NC A&T) fashion merchandising and design program is partnering with fashion agency Harlem’s Fashion Row (HFR) and luxury goods conglomerate Louis Vuitton Moet Hennessy (LVMH) to prepare students to fourth year of school for a career in the luxury fashion industry.
In a 10-week lecture series, Tenacity Talks, industry experts from HFR and jeweler Tiffany & Co. – part of LVMH – will share practical knowledge, tips and experiences with the fashion class of Associate Professor Dr. Devon Dixon.
NC A&T’s fashion program was one of three historically black college and university (HBCU) programs nationwide selected for the series, Brandice Daniel, CEO of Harlem’s Fashion Row, said during the first lecture.
“The goal of this program is to prepare all of you to enter this industry when you graduate from college, which you will be able to do because you will have gotten the connections and knowledge you need, you will have heard what must. and you will understand,” said Daniel.
This fall, 16 students and three faculty will visit New York City’s Fashion District to tour the Tiffany & Co. store and headquarters and engage with company executives and workshops.
During an Aug. 24 class, Daniel talked about how the industry has changed since he founded HFR in 2007.
“One of the conversations that was really hard to have (back then) was race,” Daniel said. “Brands didn’t want to talk about it, the industry didn’t want to talk about it … then things started to change a little bit around 2018. There were a lot of articles coming out, there were a lot of conversations about race.”
That, coupled with the killing of George Floyd in 2020, was the start of a shift by brands to increase inclusion and train underrepresented fashion students for the industry, Daniel said.
“This is where you all come in,” she said. “This is an industry that is ripe for change. And it has to change.”
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