New fashion retailers are coming to stores in Willow Bend


The Shops at Willow Bend is adding three fashion retailers to their store lineup: Rebel Athletic, Apricot Lane and Larita Fashion.

Rebel Athletics, an athletic brand with a cult following, is known for its beginnings as a luxury fashion fan uniform company for the all-star fan industry. Now, the brand sells shoes, bags, cosmetics, sportswear, sports and other unique items. The store is located opposite H&M on the upper floor.

Apricot Lane is one of the country’s largest women-owned franchises, with locally owned boutiques curated to capture the hottest looks in the area. The store is located across from Neiman Marcus.

Larita Fashion is new to the DFW area with dresses, accessories, shoes, hats and outerwear. The store also offers a personal styling service. Larita Fashion is located on the lower level next to Brighton Collectibles.

“Since The Shops at Willow Bend was acquired by Centennial earlier this year, we’ve been working hard to expand our dining and entertainment options, as evidenced by the four new retailers announced today that expand our fashion choices, ” says Bill Ingraham, Senior Vice President. of Business and Revenue Development for Centennial, the real estate investment firm that recently purchased the mall. “These successes can definitely be credited to our leasing and marketing teams, who are not afraid to think outside the box and are always looking for creative strategies that will deliver the types of retail, dining and entertainment choices that will improve the experience of our guests. every time they visit the center.”



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