NOUVELLE BOX PRESENTS 20 INDEPENDENT JEWELRY DESIGNERS DURING PARIS FASHION WEEK SEPTEMBER 28

Some jewels embody such poetry and beauty that they become instantly relevant as they make people look more elegant, graceful or at ease in the world. Directed by Darren Hildrow and Valery Demure, based in London NewBox The jewelery showroom presents jewelery that embodies this kind of power from 20 different UK, European, Asian and American designers during Paris Fashion Week from 28 September to 3 October.^st. The NouvelleBox showroom at 9 rue d’Anjou is located in the elegant and leafy 8th arrondissement of Paris.^th arrondissement According to company founder Darren Hildrow, “NouvelleBox is offering independent, design-led jewelry that embodies strong luxury values ​​such as rare design, fine materials and masterful craftsmanship.” Although he’s too modest to say so, his and Demure’s Paris Fashion Week event promises to be a blockbuster. Presenting 20 highly refined, design-driven and fashion-forward brands in one luxurious space is a coup. While champagne will be served, a bubbly mood will help shoppers tune in to the important jewelry lines. “It’s a great time to celebrate surviving the pandemic,” notes Hildrow, an ironically raised eyebrow visible via the Whats App video.

But seriously, Hildrow says, “Valery and I are delighted to have so many designers join NouvelleBox for our first show in Paris. We’re offering a wonderful range of jewelery from almost two dozen designers: from the clean and minimal to the outrageously glamorous, alongside established and emerging brands.” As Hildrow recalls, “I founded NouvelleBox as an online showroom during the spring of 2020 during the Covid pandemic, after retailers were prevented from visiting us in person and because trade shows were temporarily suspended. Valery Demure later joined me and helped build the NouvelleBox online solution for travel bans caused by Covid-19,” he continues. “Our members-only designer, retailer and personal shopper platform served many people’s jewelry business needs then, and it continues to thrive now thanks to the dozens of new designer and retailer relationships we created through the tools virtual for two and a half years.”

Although “2021 may have been one of the best years in the history of the jewelry industry,” Hildrow opines, “with small luxury items like jewelry, there is no substitute for personally presenting collections to retailers, designers and buyers personal”. For example, he says: “How a design feels on the body. How a gold ring looks in natural light. The weight of the dangling earrings and the movement of the tassels. “People in the jewelry business want and need to experience all of this firsthand,” says Hildrow, “so they can best serve their customers.”

Hence the NouvelleBox exhibition during Paris Fashion Week. “Valery Demure and I look forward to showcasing the independent visions of NouvelleBox’s 20 designers in late September and October,” says Hildrow. “After being digital only for several years, the time has come for NouvelleBox to go physical. Oh, and did I mention the free champagne we’ll be offering?” he asks, laughing. “There are so many beautiful social advantages offered by showing designers to retailers in a physical space.”

For their first presentation in Paris, NouvelleBox is showing the colorful splendor of Milan Drink Bongiasca. “Bea’s jewelry is so eye-catching that you wonder whether to eat it or wear it,” notes Hildrow. About the refined designs of Beirut Joana Dahdah, he says, “Joana captures the beauty and multifaceted culture of Lebanon in her elegant jewelry.” While there are boldly expressive jewels from born Greeks Danai Giannellielegant jewelry with super stones and sculpture based in Beirut Nada Ghazal, says Hildrow, “are sensual and organic works of art that feel good on the body.” Then there is the first intriguing range of fine jewelry from Royal Mint’s 886 brand, designed by Creative Director Dominic Jones. “Established in 7^th Turn-of-the-century England,” explains Hildrow, “The Royal Mint is producing artistic, gender-fluid jewelry with gold reclaimed from obsolete electronics. It is a very nice collection and some of the pieces in it are engraved with poetic sayings.”

Along with elegant statement collections from Japan Hirotakaalso offered at the Paris NouvelleBox event are sexy minimalist jewelry from Crydainty gold and diamond jewelry from LA Lizzie Mandler and romantic post-modern pieces from London latch. The magic of the red carpet Mind Mond collections contrast beautifully with fashion-forward collections Milamore Jewelrywhile artful strings from the Netherlands-based brand Van Gelder and collections by Francesca Villa are materially and visually compelling. “If there is a more charming and whimsical jewelry line than this one Franceska VilasI haven’t seen it yet,” comments Hildrow.

Very dimensional and technically perfect parts from hearingFranco-Cambodian cosmic inspired designs Samantha teabeautiful tongue-in-cheek jewelry from Boochier and striking classic jewelry from Greek brands Polina Ellis and Penelope Fine Jewelry “It will certainly generate a lot of interest among retailers,” predicts Hildrow. “I also believe that innovative and sustainably focused brands like Dosisg6cwhich has very fine gems, will make a splash, and so will the Dutch brand Maqéwhich uses only recycled metals plus precious stones that can be traced back to their original mines.”

A veteran of the luxury jewelry business, Hildrow has led various fine international brands such as Jade Jagger and Noor Fares, and he has also pushed established ones, such as Erickson Beamon and Vicki Sarge, to greater retail heights. Working with Valery Demure, who brings her keen eye for talent and design honed over 25 years of experience, is a plus, says Hildrow. “In terms of taste, we balance each other and because Valery’s native language is French, it makes doing business in Paris much easier.”

Paul Schneider, co-owner and co-founder of TWIST boutiques in Portland and Seattle notes, “There is so much credibility to a designer’s work if they are on an online platform like NouvelleBox or presenting at their Paris Fashion Week event. Whether you’re a retailer or a designer, you know you’re getting a thoughtful and smart edit of fine jewelry from independent designers of integrity.” Schneider, who also owns and operates the extensive and vibrant online TWIST website, adds that in this age of rampant copyright infringement, “You never have to worry about a piece being lost. Darren, Valery and NouvelleBox offer great value to business people because the collections they present come pre-qualified.”

As New York-based George Inaki Root, Creative Director and founder of Milamore Jewelry explains, “Darren and Valery appreciate the originality of the design and recognize it immediately. They both have strong records of building and renewing brands that embody new forms, new concepts, new trends.” (Since Hildrow is English and Demure is a native French speaker, their exhibit is bilingual.) “Because they carefully study a particular vendor’s entire offering,” Root continues, “Darren and Valery can see and articulate how a NouvelleBox designer can add value to that company’s inventory.” Hildrow and Demure thus offer designers and retailers distinct diplomatic and business advantages. “They focus on helping brands develop into their fullest expressions, and because they’re so passionate about the designers they represent,” continues Root, “they do everything they can to build long-term relationships with retailers and websites. e-commerce website instead of focusing on short-term sales goals.”

As for Hildrow’s take on Milamore jewelry, “I appreciate the sculptural and ergonomic engineering of Milamore’s multi-dimensional shapes of the diamond-encrusted Kintsugi collection.” Inspired by the Japanese applied art of Kintsugi, which involves repairing broken pottery with gold-filled lacquer to glorify the repair, the varied diamond shapes and silhouettes of Milamore’s Kintsugi jewelry remind this writer of what the French are referred to as “Taste of Relief”, which in English means “the taste of relief”. (In fine art and applied art, any work in which figures appear from a supporting background is said to embody relief.)

“The data shows that Darren has a strong sense of what will set trends and what will sell well,” says the London-based designer. Vicki Sarge, whose jewels have fearlessly animated collections by fashion designers such as Dries van Noten for years, and now retail in select boutiques such as the UK’s royal palace gift shops and museums such as the Wallace Collection in London. “Darren has worked for me for years and helped my business grow, and now he’s doing it for NouvelleBox.”

As Hildrow notes, “Jewelry often inspires the wearer with positive emotions and confidence. I believe, – he continues, – “the best jewelry from independent designers does this, also increasing the vision that others have of you, and therefore their reactions to you. NouvelleBox,” he concludes, “is pleased to bring our artistically diverse universe of positively charged jewelry to retailers.”