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In an article on Wednesday, New York Times Hong Kong reporter Joy Dong wrote that the new fashion inspired by the communist regime in China is “cool” and claimed that Chinese Communist Party leader Xi Jinping has become a ” fashion influencer”.
The piece describes how young people in the country have begun to embrace the clothing styles of government workers, including wearing “communist pins”, and called this new fashion genre “the Communist Party’s version of the preppy look”.
Dong also claimed that this communist-influenced phenomenon “reflects China’s conservative political turn”.
The journalist opened her deep dive into communist-influenced fashion by describing the general picture. “A pale blue jacket, oversized trousers, a Communist Party member pin that adds a splash of red to the chest, a small bag in hand. It is the typical attire of the typical Chinese official and has long been the very opposite of appearance. many young Chinese strive for it,” she wrote.
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“But now the frame look is cool,” Dong said.
She then explained how the style took root, claiming: “On Chinese social media platforms, where trendsetters trade fashion tips, young people – mostly men – have been sharing photos of themselves dressed like their fathers of old. middle class working in the Communist Party. offices.”
“They call the trend ‘ting ju feng’, or ‘office and bureau style’ – meaning the work wear of a typical middle-ranking bureaucrat,” Dong added, before mentioning how the top leader of China now doubles as one of the country’s top leaders. “fashion influencers”.
“The paragon of this dull picture is China’s top leader, Xi Jinping,” Dong wrote, noting that “countless” of his staff “now wear the dark blue windbreaker favored by Mr. Xi.”
“Despite his immense power, Mr. Xi has not been seen as a fashion influencer — until now,” Dong wrote.
The report goes on to describe how some people think this new style is “tongue in cheek” and “a mockery of China’s age of conformity”, although “Others say they are sincere and that for many young Chinese, the look suggests a steady state. career path and a respectable way of life.”
Dong characterized it as “a Communist Party version of the preppy look”.
The report went on to describe how support for this communist style grew in the country. “On Xiaohongshu,” wrote Dong, citing a Chinese social media and e-commerce site, “trending hashtags have garnered more than five million views. Young government employees have posted their daily looks, and students have also posted selfie in the frame. – ear.”
“Some young women also point to the styles of their civil servant boyfriends. Fine clothing retailers are even starting to include the tag ‘office style’ in their online ads for clothes typically bought by middle-aged men, ” the piece continued, noting that “The shamelessly conventional look reflects China’s conservative political turn.”
Revealing some finer points about the style, Dong stated that “Xi’s signature blue jacket echoes the Mao suit, which was worn by many Chinese, especially officials, before commercial fashion and Western-style suits came out in China in the 1980s.”
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The Times piece also offered advice from Chinese fashion bloggers, such as Hu Zhen, who claimed in a recent social media video that “”office style” is sending an unspoken message to be reliable, consistent and freed from intense competition”.
For those looking to use style to get ahead professionally, Mr. Hu recommended a short-sleeved white shirt with a chest pocket large enough to hold a small notebook, a handy tool for field visits. by public servants,” Dong wrote.
The report also noted, “So far no state body has openly encouraged the trend among young people, but if they did, it would not be surprising. The government rigorously monitors every aspect of youth culture online, blurring tattoo images and revising song lyrics with negative connotations.”
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