Peter Do brings K-Pop to New York Fashion Week


We love this SM.

Peter Do debuted his Spring 2023 collection at New York Fashion Week on Tuesday. It included some 60 expertly tailored looks, including menswear for the first time (“we don’t just dress women or men, we dress people,” the designer said in a release).

But all eyes were on one of those people in particular as the lights dimmed: K-Pop star Jeno, who opened the show.

The New York-based designer announced a collaboration with SM Entertainment, which represents Jeno and his group NCT, on Instagram last week, much to the delight of K-pop and fashion fans. He worked with SM, who represents a number of massive K-pop acts, on the invitations as well as the show itself.

Jeno, who wore a backless suit with flared pants and heels, shared a “really special” moment with Do from backstage at the show on his Instagram, racking up over a million likes. For his part, Do called Jeno a “natural choice” to open the show.

“Jeno embodies Peter Do the man,” he said in a statement. “Multi-faceted, self-confident and a pioneer. I have so much respect for these artists because there is so much time that goes into their craft that people just don’t see. Few realize the intensity of what goes on behind the scenes to achieve the final product; it’s very similar to fashion, so I identify with that process a lot.”

“We are proud to partner with the leading global player in K-pop to help write the future of fashion,” he said.

Check out Jeno’s runway turn, along with more photos from the show, below.

Victor VIRGILE/Gamma-Rapho/Getty Images
Al Zeta/Getty Images Entertainment/Getty Images





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