PLG and enterprise sales, SaaS pricing strategy, OPT options • TechCrunch


After having our first TechCrunch disruption in three years in San Francisco, Slack was quieter than usual this morning.

My colleagues are flying home to cities as far away as Taipei, Paris and London. I took a street car home, which should make my expense report easier.

The Moscow Center didn’t seem to be experiencing a technological meltdown: the exhibit hall and display booths were buzzing, and attendees were enthusiastically interacting in the hallways (is business cards making a comeback?).


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Next week, I’ll be sharing again the panel I researched, “Getting the BS Out of Your TAM.” In a conversation with Cara Nortman (Direction Ventures), Aydin Senkut (Phylicis Ventures), and Dina Shakir (Lux Capital), we explored the many mistakes that first-time founders make when calculating their market cap and sifted through information on what investors are doing right. looking for.

Everyone had practical insights to share, and more than one attendee stopped me in the hallway afterward to let me know how much they appreciated our candid discussion. If you don’t want to wait for my recap, you can watch the video of the panel now.

Thanks again to everyone who participated!

Walter Thompson
Editorial Manager, TechCrunch+
@your main actor

2023 VC Predictions: Finding a way out of a chaotic environment

Eric Tarczynski, managing partner and founder of Contrari Capital, says that we are entering a “middle class” era for venture capital.

“Companies can’t raise anything other than a fleet of $5 million to $10 million seed rounds, and revenue numbers are expected to rise above historical norms,” ​​he wrote in a TC+ guest post.

In the year Looking ahead to 2023, Tarczynski predicts a scenario in which “the VC landscape starts to fragment,” with “slow M&A activity and no IPOs” and investors expecting “good companies in ‘safe’ industries.”

Read this before changing your SaaS product again due to a downgrade

Image Credits: Richard Drury (Opens in a new window) / Getty Images

Many startups are lowering their prices in an effort to retain customers and reduce stress during the downturn.

“But is that really useful advice for SaaS founders?” asks Wingback CEO and co-founder Torben Frihe. “As far as I can see, not for many.”

Instead of creating a response, Freehe says SaaS startups should instead revisit their ideal customer profile and revise their messaging.

“This bad economic situation can be a time when you can get more leverage and demand a higher price for your product.”

Dear Sophie: How can I start a startup while on OPT?

A lonely figure at the entrance to the fence of the maze with an American flag in the middle

Image Credits: Bryce Durbin / TechCrunch

Dear Sophie,

I am an international student in the US in F-1 status. I am planning to apply for OPT after graduating with a bachelor’s degree in computer science in May. I want to start a startup.

Can I do it with OPT? What options do I have after OPT to continue growing my company?

– A forward-looking founder

The Great Migration and the next 10-year cycle in the cloud

Flocks of birds flying in an arc above the hill with some communication and cell phone masts.

Image Credits: Tim Roberts (Opens in a new window) / Getty Images

Now that the public cloud market has adjusted after years of growth, are experienced workers looking for greener pastures at smaller companies?

According to Andy Stines, general partner of CloudApps Capital Partners, we are entering a decade-long cycle that will bring about a massive migration of talent.

“Once you think about it, the answer is obvious,” he says. “Companies are extending their financial runways, and cloud leaders are feeling the pain as they cross sections of their teams and face more work and pressure.

How to combine PLG and corporate sales to improve profitability and bottom line growth

Six different drinking straws in one cup

Image Credits: Richard Drury (Opens in a new window) / Getty Images

Selling products and services yourself is great, but product-led growth (PLG) startups still launch marketing campaigns and hire sales teams.

Combining PLG with traditional sales-led growth efforts can take retention and acquisition to the next level, said Kate Allering, Calendly’s chief revenue officer.

In this TC+ guest post, Ahlering lays out several strategies to help teams implement a “hybrid GTM strategy” that includes recommendations for leveraging PLG data and optimizing success metrics.





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