By Kate Gee (September 7, 2022, 9:49 PM BST) — Concerned about greenwashing, the UK’s Competition and Markets Authority recently launched an investigation[1] in three major fashion retailers: ASOS PLC, Boohoo.com UK Ltd. and Asda Stores Ltd.
Announcing the inquiry, Sarah Cardell, interim chief executive of the CMA, said: “People who want to ‘buy green’ should be able to do so with confidence that they are not being misled. Eco-friendly and sustainable products can play a role in addressing climate change, but only if it’s real.”[2]
The CMA will now review the green claims from this fashion big three to see if they stack up. If their eco claims prove to be misleading, the CMA…
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