The first South Asian Fashion Week in New York announces an exciting lineup


Aariah by emerging fashion designer Sabbineni. Photo: provided by Jingo Media

A mix of 15 leading, established and emerging designers will make their first-ever runway debut. New York South Asian Fashion Week (SANYFW.com) taking place in multiple locations around Manhattan from September 8 to 14, during New York Fashion Week.

From the famous designer Margi. Photo: provided by Jingo Media.
Influencer Nicole Mehta in an outfit designed by Margi. Photo: provided by Jingo Media

Conceived by fashion entrepreneurs and co-founders Shipra Sharma AND Hetal PatelThe six-day fashion extravaganza will include couture, bridal and runway shows, presentations with various brand partners, a market showcasing eclectic jewelry, clothing and accessories, and a wellness center to round out the week, according to a press release . by Jingo Media.

A Rivesse creation. Photo: provided by Jingo Media
Margi creations. Photo: provided by Jingo Media

Titles include Nomi Ansari and Mayyur Girotra; Established designers will be Rives, Jina Shili, Aara from Sana and Margi; and Emerging Designers listed are What is Moire, Recover Season, Bedi NYC, RKJ Designs, Pali, Kala Mandir, AKS Mathur, Aariah by Sabbineni with Avigna Fine Jewels and Tai by Studio 9696.

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The final schedule is as follows:

Tuesday, September 6 to Tuesday, September 13 – SANYFW X bisouNYC pop-up
2 Rivington Street, 11 a.m. to 7 p.m
*Free event open to the general public

Thursday, September 8 – Launch of SANYFW
Venue TBD – 6pm to 10pm
South Asia Fashion Council announcement and founding members introduction
*Invitation only for media, designers and buyers

Friday, September 9 – SANYFW Presents Mayyur Girortra
48 Wall Street – 5:30pm to midnight
Cocktail Reception – 5:30 to 6:15 p.m
Fashion Show – 6:15 a.m. to 7:15 p.m
*Open to the media

Saturday, September 10 – SANYFW Bazaar
Location 05 at Hudson Yards – noon to 6 p.m
The Bazaar will showcase small businesses and emerging designers
Comprehensive shopping experience with technology partner NATE
*Open to media and general public

Saturday, September 10 – SANYFW X Indo Warehouse
Official SANYFW Kickoff Party
Blue Midtown – 10:30pm to 4am
*Ticketed event

Sunday, September 11 – SANYFW: The Runway Experience
Chelsea Factory – 10:30 a.m. to 6 p.m
Show One – 10.30am to 12.30pm (Emerging Designers)
Show Two – 14:00 to 16:00 (Emerging Designers)
Show Tues – 6pm to 8pm (Established Designers)
Memorial ceremony for the victims of September 11
*Events are ticketed and open to the media

Monday, September 12 – SANYFW X The Wellness Hub
Showgrounds – 5pm to 9pm
In partnership with Fabletics, Thara Natalie & Elements Truffles
for yoga sessions and wellness activations
*Ticketed event

Tuesday, September 13 – SANYFW Presents Nomi Ansari
620 Loft & Garden – 4 to 7 p.m
Media Registration – 4 to 4:30 p.m
Fashion Show – 4:30 to 5:30 p.m. (Nida, followed by Nomi Ansari)
Cocktail Reception – 5:30 to 7 p.m.
The first Pakistani designer to show during New York Fashion Week
*Event ticketed and open to media

Wednesday, September 14 – SANYFW: The Future of Fashion
High Line Nine Gallery – 7pm to 9pm
The official launch of the SANYFW NFT Gallery
Designers who set trends by bridging the gap between technology and fashion
In partnership with Jaipur Literature Festival & Engendered

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