The new fashion brand that wants women to claim space

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Fforme’s Viv Jacket, $3,800, and Cara Pants, $890, part of the first edition to launch this fall.

twice p at Fforme, a new clothing label that offers a collection of classics structured in capsule form, means “basic and fundamental”, emphasizing the core ideas of the brand. Co-founders Nina Khosla, a product designer for startups, and Laura Vazquez, who has worked in womenswear for over 25 years, set out to create a new line that would allow women to dress boldly and with confidence – or, as Fforme creative director Paul Helbers puts it, claims “the space around them with architectural volumes”.

Sarah sweater $1950 and Ava skirt $1800. Fforme.com.

Fforme’s first edition of 29 pieces, all made in Italy, includes a cropped cashmere jacket, a merino cape dress and high-waisted wool trousers. Helbers, who has previously designed menswear at Maison Margiela and Louis Vuitton, thinks customers will be particularly drawn to the Wei wool double-faced coat, with its sleek, oversized shoulders. “This is a piece that many women will love to wear,” says Helbers. Fforme.com.

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