The purpose of a coaching business is to help clients reach professional and personal goals.


JJ Egloff launched Sleep Giant Coaching LLC in July to provide training programs to help clients reach their professional goals in the hospitality business.
Sleeping Giant Trainer/Respect.

Steamboat Springs resident JJ ​​Egloff has worked in the hospitality business for more than 10 years, and he’s hoping to use that experience and knowledge to help others with his new venture, Sleeping Giant Coach.

“I do performance coaching for professionals for their careers and their personal lives,” Egloff said. “It all started after a 10-plus year career in hospitality management and realizing how much help people need in their careers to be happier, healthier, less stressed and learn how to live their best lives.”

Egloff gained experience as a manager for Simply Steamboat, directing maintenance, housekeeping and guest services at Trappeurs Crossing Resort, among others. He was also the owner liaison for Mountain Resorts, serving as the first point of contact for homeowners in six different homeowner associations. He worked as a food and beverage manager for Carmel Valley Ranch in California and as an assistant distribution manager for Hyatt Hotels Corporation.



“I realized that my favorite and most fulfilling part of my hospitality career was coaching my teams, and one day I said, ‘I can cut everything but the coaching and just focus on that.'”

Egloff said the programs are for people in mid-level management and above, or people who want to expand their careers in the hospitality business and gain tools they can use in their current management position.



“I would describe my client as someone who’s burned out, probably overwhelmed and overwhelmed by their career — which is very popular these days,” Egloff said. “The work is probably affecting the person in terms of health and happiness.”

Egloff said he meets with clients once a week, either in person or on the phone. Its services are based on the needs of the client and can help professionals in their work and personal life.

“It’s basically an hour-long mandatory meeting a week, and then it’s very customized,” Egloff explains. “The follow-up and accountability that I offer, after that, the meeting is really based on their goals.”

Egloff recalled helping a client with a large real estate presentation earlier this year.

“We had a one-hour call that week and made sure she had practice runs,” Egloff said. “So we set up two other 30-minute calls during the week, and she was able to practice this presentation, so it was very tailored.”

A three-month training program costs $3,000, and Egloff focuses on helping clients reach their full potential. Egloff said those interested in the services should go to WakenTheGiant.com. For more information or to get started with coaching.

“The value comes from the fact that everyone in the world can use a coach — everyone out there can strive to be a better version of themselves,” Egloff said. “Usually, it’s a lot better and a lot easier when you have someone by your side to hold you accountable and make sure you’re living up to your commitments to becoming the person you want to be. to be. I am truly there to encourage people to be the best version of themselves.





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