Did you say your favorite fashion brand wrong? Language experts reveal how to pronounce the 10 names that stump most people – including Hermès, Loewe and Jacquemus
- Many people do not know how to pronounce some of the biggest fashion brands
- Fashion month is approaching as cities around the world prepare for September
- Experts have come together to inform people how to pronounce brands
They populate Britain’s high streets, but many of us still don’t know how to pronounce some of the biggest fashion and beauty brands out there.
Fashion month is fast approaching as four of the major fashion capitals in New York, London, Milan and Paris prepare to welcome editors, designers and influencers throughout September.
Whether you’re participating yourself, creating fashion content on social media, or simply admiring the creativity of designers online, it’s probably helpful to stay up-to-date on the correct pronunciation of your favorite brands.
Hermès, Dior, Moschino and Gucci were all brands that people have fought to spread their language.
French luxury fashion house Louis Vuitton took second place in the rankings with 7,080 pronunciation searches each month (File image)
With this in mind, UK-based online language learning platform Preply has created the ultimate fashion and beauty pronunciation guide to help viewers correctly pronounce the most difficult names in the industry.
Preply analyzed Google Search data for more than 300 of the most popular and valuable fashion and beauty brands to find out which names viewers searched for directions online.
Hermès is the most mispronounced fashion brand with 8,100 people every month searching for ‘how to pronounce Hermès’ or ‘how to say Hermès’.
The name of this brand can be difficult if you are not a native speaker, but Preply can reveal that it is correctly pronounced ‘EHR-mez’.
Beauty brands L’Occitane, Cerave and Schwarzkopf as well as La Roche-Posay have also left Brits confused.
Another French luxury fashion house, Louis Vuitton, took second place in the ranking with 7,080 pronunciation searches each month. The brand is correctly pronounced ‘lou-ee VWEE-tah-n’.
Number three on the list is assigned to Versace with 5,120 searches. The epitome of Italian luxury, founded by Gianni Versace in 1978, is currently creatively directed by his sister, Donatella.
The designer and businesswoman even called out for misrepresenting people in this iconic video. It’s not ‘ver-sah-chee’ it’s ‘Ver-sah-CHEH’.
It’s not just fashion brands that are hard to pronounce; The research also reveals the top ten beauty brands that are leaving people confused.
Every month, 1,810 people search to discover the correct spelling of L’Occitane, putting the French luxury beauty and home products retailer first.
If you’ve ever wondered how to pronounce the Provence-inspired brand, chances are you’re not alone. The correct way to pronounce it is ‘lox-EE-tahn’.
CeraVe came in second with 1,170 pronunciation questions. The brand is known for its skin care products formulated to help restore the skin’s protective barrier.
If you weren’t sure how to say it, the correct pronunciation is ‘CER-ah-vee’.
