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In the year 2022 is off to a great start for South African TV entertainment. South Africans were spoiled for choice with a number of TV shows coming to our screens earlier this year.
Meltwater, a global leader in media intelligence and social analytics, analyzed social media conversations around South Africa’s most popular TV shows of the moment. We’ve boiled it down to the top four TV shows South Africa is most excited about, based on social media trends. Here is the data:
1. Big Brother Mzansi
Big Brother Mzansi In the year It returns to our screens on January 23, 2022 on DSTV 161. The show is back with a new host, Lawrence Maleka, making viewers more excited about the reality show. Big Brother South Africa gained a lot of attention with over 4K mentions on Twitter between December and January.
Top trending themes are led by:
- Big Brother Mzansi (1802): Viewers expressing their excitement for the show and discussions about the new season.
- New Presenter (737): Discussions surrounding the announcement of Maleka being the new presenter of the show.
- Classic Reality Television Shows (124): Discussions surrounding the show’s return and the show’s status as a classic.
The number of positive posts mentioned increased to 385 during the week of 20 December 2021. They were mentioned in connection with the advertisement. Big Brother Mzansi Host Lawrence, South Africans agree with the decision. In the first week of January 2022, South African viewers began counting down the days until Big Brother aired.
2. The Real Housewives of Durban
After a popular first season, The Real Housewives of Durban Return with three new housewives. The reality show welcomes Uthando Nestembu, star and radio personality and Tobile Makumalo’s idol owner, singer and poet Londi London, and artist Jojo Robinson, who is married to businessman Calvin Robinson.
The peak – 285 mentions of the show in one day – occurred on January 10, 2022, when the new housewives who were set to join the show were announced.
Top Trending Features:
- Real Housewives (213 mentions): season 2 trailer and new housewives.
- New Season (52 mentions): Regarding the renewal of the show.
- Pretty Singer (7 mentions): A conversation around Londi London when she joins the show.
As the new season was announced this week, the discussions surrounding the drama and the show are on the rise.
3. MasterChef South Africa
Zola Nene, Justin Drake and Gregory Czarnecki have been named to the new judges. MasterChef South Africa season 4. The new season premieres on February 28 on M-Net (DSTV Channel 101) at 6 p.m.
Emerging themes were:
- New Judges (25 mentions): This refers to the announcement of judges for the new season.
- Award (24 references): Discussions around the amount of judges’ credits.
- Female referees (22 mentions): Discussions around the South African version with two female referees and the event are not standard.
Emotional comparison: January 1 to January 17, 2022
The most commonly used emoji is the heart emoji, which represents love (34). This is a statement from the viewers who love the show and the new judges. The second most used emoji represents happiness (30). The viewers are expressing their happiness to be back on the show.
4. Euphoria
The American teen drama series, which follows a group of high school students through their experiences of identity, premieres this January thanks to Showmax.
The data shows that 22% of viewers in South Africa feel mostly positive, while 58% have neutral feelings, 18% are negative and 1% are not rated.
The positive sentiment was driven by Showmax’s efficiency in posting episodes. Euphoria Being one of the most anticipated comeback shows of 2022 and the overall quality of the show.
The negative sentiment reached 18%, according to social media data, because viewers wished that all the episodes would be released at the same time.
Top Trending Features:
● Gap between Seasons (29 mentioned): Discussions around the long gap between 1 and 2.
● Season (21 mentions): Discussions about the new season.
● Drug Addiction (17 mentions): Discussions about Zendaya’s character and her drug addiction on the show.
such as Euphoria As it continues to air, there will be more commentary on the show – watch this space!
About Meltwater
Meltwater is a global provider of social and media information. By analyzing millions of posts from social media platforms, blogs and news sites every day, Meltwater helps companies make better, more informed decisions based on external insights.
Meltwater was founded in Oslo, Norway in 2001 and is headquartered in San Francisco, California, with 50 offices on six continents. The company has 1,700 employees and 28,000 corporate clients, including industry leaders in several sectors.
For more information, visit www.meltwater.com.
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