WThe storied fashion house, Valentino, presented its Fall/Winter 2022 PP collection at Paris Fashion Week, it made a splash, and writers and fashion lovers alike were simply rosy. You see, the runway at Le Carreau du Temple in Le Marais was painted pink for Valentino’s ready-to-wear show. Valentino creative director Pierpaolo Piccioli pared down the palette to a single – shockingly – hot pink shade.
Valentino promoted his all-pink collection as “a liberation from the need for realism.” If there was ever a time in history that society needed that kind of escape, that time is now. Hitting the pause button on reality and rushing headlong into fantasy is fully embraced.
For good reason. We all have had a lot of reality in our daily lives. Valentino revived a dormant trend known as Barbiecore with that show last spring, and it shows no signs of slowing down.
If you’ve noticed a few more head-to-toe fuchsia pink ensembles coming off the runway and into the real world, you’re not imagining things. Barbie Girl fashion seems to be having a real moment.
Following a pink fashion trend
Pinterest is even reporting spikes in searches across beauty and fashion, after the first images reveal Margot Robbie and Ryan Gosling who will play Barbie and Ken in the upcoming live action. Barbie movie, slated for release in 2023. Robbie and Gosling were seen channeling Barbie’s fluorescent pink 1980s aesthetic on the set of the Warner Bros. film — decked out in wheels, aerobics gear and packs.
“Mattel’s iconic character has been around for decades, but her influence on the fashion world remains to this day,” says Pinterest’s Chief Fashion Officer Jessica Payne. The city of paper. “Recently, the new Barbie movie has sparked a Barbiecore resurgence, with people switching up their summer outfits with a splash of hot pink for the ultimate dopamine outfit.”
Payne has some pink Barbie stats to prove it:
— Barbiecore is heading straight for makeup bags with a 30 percent increase in searches for pink eyeshadow on Pinterest.
— There has been a 60 percent increase in searches for pink lipstick. If Barbie taught us anything, it’s that indelible pink lips go with any outfit.
— Searches for “Barbie outfits” on Pinterest are up 75 percent, while searches for leg warmers are up 90 percent and 1980s fashion hits have doubled in recent weeks.
— Hunters are looking for pink nails 75 percent more and blow-dry hair 80 percent more often than usual.
“We’ve seen fashionistas on Pinterest look to the iconic blue leg warmers and platinum blonde outfits to copy their Barbie and Ken, clearly signaling that the Barbie aesthetic is here to stay this summer,” notes Payne.
Other celebs, including Zendaya, Lizzo, Kim Kardashian and Hailey Bieber, have also embraced the trend, as they’ve been spotted wearing hot pink, from pink gloves to pink push-ups and pink tights worn with hot pink heels.
Are you Barbiecore to the core? It seems it’s now in style to be a Barbie girl again. Will you also embrace this trend?
