Creating the right content is a very challenging task for any organization in any industry. This is due to the lack of appropriate resources, growing competition, changing trends, fighting with appropriate methods and meanwhile maintaining quality. Here is the need for module content. Keep reading to learn more!
What is Content Modularity?
Content modularization creates small blocks of content or “modules” that can be pre-approved, stored and reused across multiple channels. A modular approach to content marketing is ideal for brands using omnichannel marketing strategies. Each module can be part of a whole or work independently.
There are different types of content that marketers can use. Let’s learn about a few famous people.
- Content Restriction: It is the smallest reusable individual content item, such as a text snippet, disclaimer, etc.
- Content Collection: These are composite assets that are used together across distribution channels, and content creators can build into smaller blocks and reuse them in other content.
- Content Experience: The final resource group presented to the client consists of a set of related content with presentation layer style.
Each modular content block has everything needed to tell you a complete story, such as product claims, references, graphics and logos. The ability to assemble modular content blocks in different combinations can be likened to Lego bricks, with a few modules offering endless new creative possibilities.
What is modular content marketing?
Modular content marketing uses modular blocks of content that are uniquely integrated into a creative content model for each marketing channel. It is mainly used in FMCG, Pharma and retail sectors where people want more personalized content. For example, a person with type 1 diabetes may not be satisfied with content about a type 2 diabetes diet.
A modular content ecosystem is a central repository of a brand’s assets, unique claims, references, etc. By combining these modules with approved strategic templates, marketers can create more content in minutes than a week.
Let’s take the example of content modularity: you’re writing content on healthy foods: What can I eat to fight diabetes? You can divide the content into four modules: breakfast, lunch, dinner and dessert.
Each modular content block is an independent piece of content, and together they form a larger piece of content. Again, you can use the blocks to build related topics, such as 5 Healthy Diabetic Desserts, 3 Healthy Breakfast Ideas Without Added Sugar, etc.
To create an effective module content strategy, follow the steps mentioned below:
- Write the content following SEO best practices (keywords, readability, factual information). Write only up to 170 words per module and ensure it can be used on any platform.
- Each content module should answer a specific question and capture the audience’s attention.
- Each content module should be able to convey a complete message as an independent piece.
How does modularity affect content operations and scales?
Content modeling and scaling content has been a challenge for brands due to increased demands for personalization, translation and omnichannel. So we can adopt modular content approach for following benefits.
- Personal Content: The UX module ensures custom content modeling to improve user experience. Hence, generate leads and drive quality traffic to your website from various platforms.
- Quick content creation; Teams can create more content in less time and spend the rest of their time developing high-value, reusable content.
- A simple content update: It moves you away from a long, linear approach to content operations and instead finds out what’s working and what’s not working in your content and changes them as needed.
- Less verification time: When you have a modular content block, you don’t need to start building everything from scratch because you’ve already approved it after verifying brand and industry-specific regulations.
The benefits of a modular approach to content marketing help brands and marketers meet consumer demand for more content without compromising quality.
Adopting modular content is the best way for content creators to meet the ever-increasing pressure to create and publish more content quickly, regularly, and in a short amount of time. We ensure to deliver high-quality personalized content and better automation for omnichannel marketing campaigns. Ask us today to learn more!
