What does selling to platform engineering teams mean for developer relations? • TechCrunch


Beginners who sell dev Devices have seen a pendulum swing in the past few years. On the one hand, developers rarely need anyone’s permission to start using their tools, which allows teams within an organization to use very different technology stacks. On the other hand, more and more companies are trying to limit this chaos at the corporate level.

The latter trend is known as platform engineering and is embodied by platform engineering teams. Speaking to TechCrunch, Ballstart Ventures’ Shomik Ghosh described these as “teams typically in large organizations and assigned roles to other developers in the organization to improve the developer experience.”


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The role of platform engineering teams includes coming up with their own tools and documentation, but also making purchasing decisions on core tools that developers across their organization can use.

For dev-centric startups, this begs the question: How do you sell your product to platform engineering teams?

We asked three people with deep knowledge of this and more about this place: the founder of the startup Norah JonesCEO at Jelly; Armon DadgarCEO and co-founder of NASDAQ-listed company HashiCorp; and CEO of Draft.dev Carl Hughes, a developer content marketing specialist. Let’s dive in.

Hold the speed





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