Why your business needs email marketing and marketing automation

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Few people are really excited to open an email these days. The most common reaction is to look at the vague general content, sigh, and send it straight to the spam folder.

But there are a few passionate people who wonder what email marketing can and should look like. People like SharpSpring experts Timothy Pogge and Sarah Ludwig believe that opening an email should be relevant, relevant and personal.

But who has time to create creative content for everyone on their mailing list? Marketing and sales teams should be strategizing and growing the business, not manually writing emails at the right time.

Tim and Sarah believe that the last two concepts should not be mutually exclusive. You know how to send impactful content to your audience, tailored to their needs, at the perfect time, at scale using email marketing and automation, and so should you!

The V5 Africa webinar series prides itself on inspiring its audience by showcasing extraordinary talent and insights from knowledgeable experts who are changing the way business is done.

Demonstrating the incredible revenue and growth potential that can be unlocked using email marketing and automation, this week’s Sales Engineer Supervisor Timothy Pogge and Sharpspring’s Constant Contact Senior Sales Engineer Sarah Ludwig are no different.

It is possible to send emails that are humanized, triggered by specific actions, and carefully tailored so that no two people feel they are getting the same email. Audiences can then be retargeted with more relevant content that turns them into lifelong customers.

If you really want to be competitive, your email list, filled with interest first, is the right place to start. Find out how you can take advantage of this amazing resource by registering for the V5 Africa webinar here.

If you’d like to learn more about this valuable webinar series or catch up on past episodes, click here.

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