Yamaha, mobility technology platform Max partner to expand operations in Africa


Moto Business Services Nigeria (MBSN), Japan’s Yamaha Motor Corporation has announced its strategic partnership with Metro Africa Express (MAX) – Africa’s first mobility technology platform to finance and maintain over 50,000 vehicles over the next two years. The partnership will expand Max’s operations in Nigeria, Ghana and Cameroon, accelerating their goal of serving 100,000 independent commercial drivers by the end of 2023.

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In the year Founded in 2015 by Adetayo Bamiduro and Chinedu Azodoh, Max’s mission is to disrupt Africa’s transport sector with cutting-edge technologies. The core product includes a subscription service that gives independent commercial drivers access to a low-to-zero-emissions vehicle, as well as a number of value-added services, including vehicle and health insurance, licensing support and service plans.

MBSN provides services to technology start-up companies focusing on the shared mobility space in Africa.

Through MBSN, Japan’s Yamaha Motor Corporation markets quality vehicles and genuine parts, as well as best-in-class repair facilities and workshops. The Yamaha MBS model is currently deployed in 6 countries around the world.

Increase vehicle usage on shared/rental platforms

MBSN offers financing options to enable independent commercial drivers on the MAX platform to acquire a variety of vehicles for commercial use. The deal gives drivers access to two, three and four-wheelers (including electric vehicles) as well as additional services for one affordable subscription. MBSN’s mission is to increase the use of vehicles on shared/rental platforms, create employment opportunities and contribute to improving the quality of life of people across Africa, with a strong focus on maintaining a clean and green environment in the country.

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The agreement was announced at a corporate meeting between the management team of Yamaha Motor Corporation at the Max office in Ibadan, Ileile, Oyo State, Nigeria.

“We are extremely excited to partner with MBSN and Yamaha Motor Corporation,” said Adetayo Bamiduro, founder and CEO of Max. This demonstrates our commitment to democratize access to vehicle registration and enable entrepreneurs across Africa to start development. Moving people and goods from point A to point B safely and securely. This collaboration MAX in 2010 It will allow us to significantly accelerate our goal of serving 100,000 independent commercial drivers across Africa by the end of 2023.

Shoji Shiraishi of Yamaha Global said: “We are very excited to officially launch MBSN in Africa, starting our work with Max. We ride on vehicles in different cities and create job opportunities for the youth of the African subcontinent. We made a plan. We look forward to working with many mobility companies in the future and transforming the overall shared mobility landscape in Nigeria and Africa, bringing our financial and strategic experience from our stakeholders.”



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