Image source: Getty / Pascal Le Segretain
If you’re starting to think about your fall wardrobe, there’s a tip that will serve you well: think pink. Fashion house Valentino put the stunner on everyone’s radar when it took the single model down the runway for the Fall/Winter ’22 show at Paris Fashion Week in March, and the brand has tapped actor Zendaya and Formula 1 champion Lewis Hamilton to see the latest. Pink PP campaign.
Creative director Pierpaolo Piccioli radically stripped the Valentino aesthetic to a single shade in an effort to make the color an identity unto itself. “You can’t own a color, but you can own a feeling,” reads the brand’s press release. And Zendaya, who has worked with Maison Valentino since 2020, has the attitude to match. Shot by Michael Bailey-Gates, the “Euphoria” actor is in pink from top to toe. In one image, she wears a structured pink mini dress paired with pink tights and platform boots. Barely an inch of skin below her neck, her arms and hands are covered in long opera gloves as she carries a box bag.
A second image of Zendaya’s campaign is full of movement. Dressed in a pink jumpsuit with wide-leg pants paired with a see-through vest, her curls fly away from her face as she dances. With those signature gloves, a pink wrap bag and long pink earrings, her bold look is one we predict will hit the high street this fall.
Image source: Valentino / Michael Bailey-Gates
The fashion house continued its pink phase at the fashion show, with Anne Hathaway and Florence Pugh wearing the signature color as they watched the event. Pink is really having a moment as Greta Gerwig’s highly anticipated movie “Barbie” paved the way for the Barbiecore trend.
Let’s be clear: this is a trend for all. For the men’s campaign, Hamilton is the pick. As well as a seven-time Formula 1 world champion, he is the first of the Valentino menswear DIVAs. This initiative — which stands for DI.fferent VA.lues — aims to bring together different figures from the worlds of cinema, music, literature and sports to create a true cultural bond. Starting with Hamilton, Piccioli chose the fashionable sports star, not just for his style, but for his influence beyond the race track. For example, his charitable foundation Mission 44, which was established in 2021, aims to empower underrepresented youth through grants and collaborations.
Shot by Nicolas Kern, Hamilton wears a cape jacket, T-shirt, relaxed wide-leg trousers and studded trainers, all in pink. He’s wearing pink paint, with a manifesto painted on the wall behind him that reads, “Still I Rise,” we assume.
Image source: Valentino / Nicholas Kern
Hamilton and Zendaya sat next to each other at the iconic March fashion show in the front row, so it’s no big surprise that they’ve both been tapped to star in this latest campaign. One thing’s for sure: the barrel is bright for our fall dress code.
