It’s the start of a brand new month and you know what that means – your monthly dose of the hottest fashion and beauty launches has arrived! It’s September, so we’ve got pumpkin spice lattes, cozy sweaters, and brand new school gear on the brain. And by brand new school supplies, we mean Winx Saga themed makeup and a few things from Good American’s latest launch. 😉
Last month, we covered everything you need to know about Bad Bunny’s adidas sneakers, Emi Jay x Frasier Sterling’s zodiac collection, Colourpop’s High School Musical makeup, and Lizzo’s Yitty reception wear. Oh, and how can we forget Rihanna’s ketchup vs. makeup challenge she launched through Fenty Beauty?
This month, we have lots of cool new arrivals for you to photograph, shop and share with your friends. Get ready to snag these limited-edition discounts (along with major bragging rights) as soon as they hit virtual shelves—think gold jewelry designed by your favorite TikTokers, Netflix-inspired nail polish School for good and evil, and a pink Barbie wardrobe refresh that has been endorsed by Khloé Kardashian. And don’t forget to check back throughout the month because we’ll be updating below in real time.
1
Sally Hansen x School for Good and Evil
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Publication date: Available now
Price: $8.29
PSA: Netflix School for good and evil drops next month! If you’ve been a longtime fan of the books and need some merchandise to tide you over until the movie hits Netflix in October, look no further than Sally Hansen’s limited-edition nail polish collaboration with School for good and evil.
2
The Good American Pop Off Pink Collection
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Publication date: Available now
Price range: $55 – $180
Khloé Kardashian knows a thing or two about bringing the heat, and there’s no denying that shades of pink are hot, hot, hot this season. Good American just launched an all-pink collection of knits, suits, leather pants, bomber jackets and rugby shirts… all in bubblegum pink. 😍
3
NYX x Fate: The Winx Saga Collection
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Publication date: Available now
Price range: 9 – 25 dollars
Now you can make all your Winx Club aesthetic dreams come true with NYX’s limited edition collaboration with Fate: The Winx Saga. Glossy lip glosses? Yes. Purple eyeshadow? Yes. Fairy dust highlighter? We’ll take two!
4
Kerina Wang x En Route Jewelry
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RDate of issue: Available now
Price range: 18 – 29 dollars
Go for the gold! Every badass tennis player needs accessories to match – and gold jewelry is it always a good thing, especially for fashion TikToker Kerina Wang, whose outfit videos help you achieve that “Oh this? I just threw it on” vibe. We are particularly fond of small circles.
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Publication date: Available now
Price range: 44 dollars
You know the Sunday Best TikTok dance like the back of your hand (candle pairing with SNIF. Bonus: the candle is vegan + non-toxic.
6
Brooklyn + Bailey Launch itk skincare
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Publication date: Available now
Price range: $6.97 – $14.97
Brooklyn and Bailey McKnight are venturing into new territory with the launch of their new skincare line, itk. The twin sisters and music duo are debuting a range of products, from vitamin C serums to microneedling acne patches. We’re most excited about the Sunscreen Setting Mist – reapply all day, every day.
7
SUPREME x PAT McGRATH LABS
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Publication date: Coming soon
Two iconic brands, Supreme and Pat McGrath Labs, are teaming up for a collaboration that marks the first time either has painted nail polish. You’ll get high gloss polishes in classic Supreme colors as well as Supreme trims. It’s a skater-hipster’s dream.
Hannah Oh
Hannah is the Assistant Fashion and Ecommerce Editor at Seventeen and covers all things style, shopping, culture and entertainment.