[ad_1]
The brand activates the styling community during one of NYC’s biggest fashion moments
COLUMBUS, Ohio–(BUSINESS WIRE)–Fashion apparel retailer Express, Inc. (NYSE: EXPR) announces ‘Made to #ExpressYou’ brand activations bringing fashion month to customers across the country. The in-person and social media initiatives will kick off with the brand’s first “Made to #ExpressYou” style center in New York on September 9 and 10. Express celebrity stylists – Allison Bornstein, Brandon Williams, Sam Spector, AND Zerina Akers – will organize personal meetings for the styling of event participants.
“As we approach the fall season, we wanted to make fashion month accessible to everyone, and our ‘Made to #ExpressYou’ activations are meant to inspire customers to find and share their own style,” said Sara Tervo, Executive Vice President and Chief Marketing Officer. Officer at Express. “As part of our styling community, we’re leveraging our Celeb stylists to help people dress with confidence and deliver our innovative TikTok brand effect so that users can share with others the trends they love this season.”
The ‘Made to #ExpressYou’ pop-up styling center will bring the power of the Express community to NYC helping people dress with confidence in the brand’s Fall 2022 collection. Appointments with the brand’s Celeb Stylists will be held in the Express Styling Hub designed as a luxury dressing room. Actor and digital creator Chris Olsen will also make a special appearance and create ‘street style’ content on September 9 at the Flatiron location. The Express Styling Hub will be open to the public from 9:00 AM to 5:00 PM EST and customers can connect with stylists at the following locations:
Friday, September 9 – Flatiron
130 Fifth Ave., New York, NY between 18th St. & 19th St.
Saturday, September 10 – Meatpacking
446 West 14th St., New York, NY between Washington St. & 10th Ave.
The momentum will continue as the brand debuts a new and engaging way for customers to celebrate their style with its branded TikTok effect “Walk the Runway” from September 9 to October 31. Users will be able to turn any background into a custom track to show how they express themselves through style. The brand effect will be accessed via a TikCode by opening the “Friends” tab within TikTok, pressing the “Add Friend” button and selecting the QR code icon to scan the codes in stores, across the brand’s marketing materials and on Made to #ExpressYou”. Pop-up styling center.
On September 17, the brand’s Styling Community will host its fall style celebration with an all-day event at 98 Express stores and a digital live stream hosted by Tan France. The events will recreate the NYC Styling Hub activation by engaging customers with confidence-boosting style, using TikCodes to bring brand impact to life, as well as exclusive giveaways, offers and more. Customers can learn more here.
About Express, Inc.
Express is a modern multi-channel apparel and accessories brand based on versatility, driven by its purpose – We create trust. We inspire self-expression. – and powered by a styling community. Launched in 1980 with the idea that style, quality and value should all be found in one place, Express has been part of some of the most important and defining trends in fashion. The Express Edit design philosophy ensures that the brand is always ‘of-the-moment’ so people can dress for any day and any occasion knowing that Express can help them look the way they want to look and feel. they want to feel
The company operates over 550 retail and sales stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. Express, Inc. consists of the Express and UpWest brands, and trades on the NYSE under the symbol EXPR. For more information, please visit www.express.com or www.upwest.com.
contacts
Matthew Owens
SHADOW
Matthew@weareshadow.com
Amanda Monteleone
EXPRESS
amonteleone@express.com
[ad_2]
Source link