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It looks delicious! Heinz launches vintage fashion range with real ketchup markings – and says tomato patches are ‘not a stain, but a statement’
- Heinz partnered with American clothing resale platform thredUP to launch the Vintage Drip line
- The collection boasts 157 vintage pieces that have been painted with real ketchup
- According to Heinz, tomato marks on clothes “are not a stain, but a statement.”
- The stained outfit is aimed at ‘fashionistas and foodies’
Heinz has launched a clothing line that uses real tomato ketchup to create stains on old, expensive clothing.
The spice giant joined forces with online resale platform thredUP to launch its HEINZ Vintage Drip collection in the US.
With 157 pieces, the range features streetwear favorites and designer items that are ‘intentionally designed to be size and gender inclusive’ with sizes ranging from XXS – XXL.
According to Heinz, each piece has a “unique” ketchup mark, which the brand describes as “non-staining.” [but] a statement’.
Heinz has created a range of vintage and thrifted streetwear and designer pieces, with real ketchup stains (pictured)
The spice giant partnered with US clothing resale platform ThredUP to create the line, which boasts 157 tomato-stained pieces.
According to Heinz, the outfit (pictured) ‘consistently celebrates the character that HEINZ ketchup stains add to the outfit’
Speaking about the range, Alyssa Cicero, Brand Manager, Brand Communications, HEINZ, said the collection is about ‘the lasting celebration of the character that HEINZ ketchup stains add to clothing’.
She added: “We saw an opportunity to see the stain we left on the garment as another iconic symbol of the brand and to change the narrative from a stain to a statement.”
According to thredUp, the HEINZ Vintage Drip collection is a timely arrival as demand for favorite apparel is reaching an all-time high among environmentally conscious Gen Z and Millennial consumers.
According to thredUp research, about 62 percent of Gen Z and Millennials say they look for a second-hand item before buying it new.
‘Not a stain’: Heinz says the markings on its clothing range, which it created using real tomato ketchup, should be seen as a ‘statement’
The stains have been created on the garment using Heinz Real Tomato Ketchup, which the brand has described as a “statement”.
There are 157 pieces in the range (pictured) which are available exclusively on the thredUP website
Erin Wallace, VP of Integrated Marketing, thredUP, said: “We believe that every piece of clothing deserves a second life – even summer barbeque casualties.
“We’re thrilled to partner with an iconic brand like HEINZ to create the first ketchup-stained used clothing line, celebrating reuse.
“This collection offers a unique way for fashion risk takers and food lovers to participate in the circular economy, doing good for people and the planet.
According to clothing resale platform thredUp, the clothing (pictured) is aimed at “fashion risk takers and foodies”.
Heinz’s Vintage Drip Collection (pictured) has been launched as interest in the pre-loved clothing hit an all-time high
“Hopefully it makes a splash…err…drip!”
North American ketchup lovers can get their hands on the collection via a post on thredUP’s website starting September 13th.
Proceeds from the Vintage Drip collection will go to Rise Against Hunger.
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