Today at the TechCrunch Disrupt series, entrepreneur Marc Lorre revealed exclusive details about the new dynamic ticketing startup he co-founded with former New York Yankees all-star Alex Rodriguez.
Called Jump Platform, the company sells free seats when people leave mid-game. Fans at the game will be alerted when better seats become available. Pricing starts at a high level and decreases based on demand in a reverse auction format.
Lowrey, who co-owns the NBA’s Minnesota Timberwolves with A-Rod, has applied for a patent covering the technology. He said he started looking into flexible tickets years ago while attending various sporting events.
“Oh, I thought, why are all the seats closer to the field or closer to the stage? And why do people leave, like when they leave a baseball game in the eighth inning and all these amazing seats – why do they have people who don’t let anybody down? He said, referring to event security personnel. “Nobody sat there.”
“So I thought, why can’t you – this is a patent – dynamically fill these seats in real time so that people can jump to any new seat and fill them up all the time. Everyone who is above will naturally come down. Because there will be reverse bidding,” Lorre said.
“I call it dynamic real-time ticketing. There are so many things you can do with this technology.”
Lorre has assigned pending patents to the company and is an investor in the startup.
According to CEO Jordi Leiser’s LinkedIn profile, Leap is still in stealth mode. According to incorporation papers filed in Delaware, the company was incorporated in August 2021.
