Blaine Anderson has built a nearly million-dollar business helping young men find love — something unknown to many in an age where so much of life is spent on computers and smartphones.
Anderson, 33, runs Dating in Blaine, where she sells a course ($1,295) that teaches clients the ropes of dating after the first date and teaches them how to text each other ($149).
“I fell into it,” Anderson said. “I’ve always been fascinated by love and relationships.” She found that she wanted to get the advice of male friends-later, whose dating profiles often benefited from her edits.
Blaine Anderson helps young men learn the rules of dating in the digital world.
Anderson, who previously worked in the travel industry in New York City, never considered teaching dating as a career path — even though she has dated on six continents for 15 years. Then, when the epidemic hit, she lost her job and became unemployed overnight. “I was living in San Francisco at the time,” she recalls. “I’m back with my parents.” Suddenly it made sense to create a course. “Course-based businesses are very scalable,” she says.
As the world tour seemed to delay her comeback, her boyfriend – now her husband – urged her: “You have to go all in on this. You have nothing to lose.”
That was in 2020. She soon set to work building her first dating-based masterclass and spreading the word through Instagram and TikTok.
Many men who buy masterclasses think they have to look like an “alpha male” to get dates—that is, by being rich, having a certain body type or seeming too confident, Anderson says. Many are engineers or in similar fields who spend a lot of time behind a screen and may not have much time to develop their social skills.
What she found is that once women trust a man, they are generally attracted to men with “high status,” but their definition of “high status” varies.
“You have to talk in one direction,” Anderson said. “She needs to know you’re going places. If you’re unemployed, you need to let her know why you’re unemployed and how you won’t be unemployed when you’re together.”
Ultimately, he says, “You have to be confident and know how to market yourself. It’s different from the way you think a woman wants to act.”
As for the men, she says, “They all want someone to be passionate about. One is excited to be with them. Someone you find attractive.”
Even if men know what qualities they want, every woman will teach them that it is not for them. “She’s a woman who’s anxious to get to know you,” she tells them.
Anderson’s solo business quickly began to take off. She brought in just over $22,000 in 2020. In 2021, it was $491,000. In the year She brought in $931,000 as of December 13 as 2022 is winding down. She relies on the help of a virtual assistant.
Andersen believes her decision to specialize has helped her business thrive. “I like to stay in my place and know my audience well,” she says. “There are more dating coaches for women. Women are more open to asking for help. I don’t think men are that open. She intends to change that, one student at a time.”
