Shiba Inu will participate in the world’s largest fashion show in Milan
Acclaimed designer John Richmond featured an illustration of his collaboration with Shiba Inu on the eve of the main fashion event on the planet, Milan Fashion Week.
John Richmond x @Shibtoken Illustration 👀
We keep Rock’n’roll 🎸#LegendsLiveForever #SHIB #JohnRichmondShiba #fashion #illustrimart #art #SHIBARMY #Rock pic.twitter.com/MzhYA0mKUk
— John Richmond (@JRichmondstyle) August 31, 2022
A full presentation of the 62-year-old model’s cryptocurrency-inspired collection will be held on September 20. A total of 10,000 NFT pieces created by Richmond, some of which have already been shown before, will be on display. The collection is called Legends Live Forever.
The Shiba Inu team announced a partnership with John Richmond in February this year, including an NFT collaboration, physical versions of which will be presented at the fashion show. In addition, the exhibition and creation of the collection was preceded by a promotional campaign in which murals dedicated to the Shiba Inu appeared on the streets of Milan.
The fashion world loves the Shiba Inu
The collaboration between the fashion brand and the Shiba Inu was the first of its kind and had a positive effect on both projects. Thus, John Richmond managed to integrate into the cryptocurrency sphere and gain credibility from one of its most vocal communities, while Shiba Inu attracted the attention of an audience that probably would never have been interested in him.
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However, the Shiba Inu has been in touch with the world of fashion before. This happened when the adoption of cryptocurrencies by brands and countries such as Gucci, Tag Heuer and Farfetch allowed customers to make payments using SHIB. Now, it’s the Shiba Inu’s time to walk the runway at fashion weeks.
