The results of the 2022 JD PowerTech Experience Survey are in, and they provide a pretty good look at how car buyers perceive innovations in the vehicles they buy. It’s no surprise that Texas-based electric vehicle manufacturer Tesla dominated the study’s rankings — “officially,” at least.
The 2022 JD Power Tech Experience Survey awards points to automakers based on how innovations in their respective vehicles are received by car buyers. At this point, innovation in the automation segment is non-negotiable, said Kathleen Rizk, senior director of user experience benchmarking and technology at JD Power, in a press release. Disruption by tech-heavy companies like Tesla is also highlighting the importance of innovation.
It is ranked on a 1,000-point scale by automakers called the JD Power Innovation Index. According to the 2022 JD Power Tech Experience Survey, Tesla topped the rankings with an Innovation Index score of 681. This is no surprise, as Tesla has been a tech-focused electric vehicle maker since day one. Generally, the use of free over-the-air software updates is known to provide even older vehicles with new features, from entertainment to safety functions.
Despite Tesla’s top Innovation Index score in JD Power’s survey, the consumer perception firm said the EV maker didn’t deserve any of the awards. That’s because Tesla won’t allow JD Power access to proprietary information in states where that permission is required by law.
As a result, the top-ranked automaker in JD PowerTech’s 2022 Experience study for the premium segment is the Genesis, which scored an Innovation Index score of 643, nearly 40 points ahead of Tesla. Cadillac, which scored 584 points, and Mercedes-Benz, which scored 539 points, ranked second and third in the study’s premium category. Hyundai’s Genesis parent company scored the highest among mass market brands, scoring 534 on the Innovation Index.
A look at the observations made in the JD Power study shows that consumers are only focused on technological features. Every secondBut technological features That work. As automakers roll out advanced technology features, it opens the door to more potential issues. This was the case with in-vehicle fingerprint readers, which car buyers complained were out of business. This was especially frustrating for car buyers, as fingerprint reader technology generally works seamlessly on consumer devices such as mobile phones and laptops today.
The study found that dealers or companies that take the time to educate car buyers on how to properly use their vehicle’s technological features are highly appreciated. “The result of a dealer showing almost all the latest and emerging technologies is that owners are less likely to give up after trying a technology. When a dealer educates a new owner, it enhances the overall ownership experience,” JD Power said in a press release.
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