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SEOUL, Aug. 29 (Yonhap) — Luxury fashion brand Gucci has canceled a fashion show scheduled to be held at a royal venue in Seoul after criticism arose over fashion magazine photos taken at the former Cheong Wa Dae presidential complex, cultural heritage. officials said Monday.
Gucci had planned to hold the Gucci Cosmogonie show at Seoul’s Gyeongbok Palace, which was a major palace of the Joseon Dynasty (1392-1910), on November 1 in consultation with the South Korean Cultural Heritage Administration (CHA).
The CHA saw the show as an opportunity to promote the palace’s beauty around the world.
But the event was recently canceled after CHA came under fire for allowing fashion magazine Vogue Korea to take photos, some of which featured models posing sensually in lavish gowns, at various locations within the complex, including the former home. Yeongbingwan’s friends state.
The photos drew criticism from some former Liberal government figures and netizens for “undermining national dignity” by using the historic site for fashion magazine shoots.
“We were preparing for the event with approval before the fashion shoot controversy surfaced,” a CHA official said of the Gucci fashion show. “Although we expect different effects from the event, it is not easy to continue with it in this situation”, added the official.
Cheong Wa Dae was the site of the presidential office and residence for more than seven decades before President Yoon Suk-yeol moved his office to Seoul’s Yongsan area in May as a way to get closer to the people. Since then, Cheong Wa Dae has been open to the public, attracting nearly 1.4 million visitors since the end of July.
According to the fashion show schedule revealed on Monday, Gucci applied to use Gyeongbok Palace to present its creative director Alessandro Michele’s latest star-inspired cruise collection.
Called “Cosmogonie,” the fashion collection was first unveiled at Italy’s Castel del Monte, a 13th-century castle in the UNESO World Heritage-listed village of Puglia, in May.
The company submitted a plan to promote the historical value of Gyeongbok Palace “as a place where world-class astronomy was studied” and the theme of its collection through the new display, which the CHA approved on the condition that the historical facts be verified with the help of experts . .
“We prepared for the event to raise world awareness of the cultural and academic value of Gyeongbok Palace, a beautiful Korean cultural heritage, but we are discussing (cancelling it) considering public sentiment in South Korea, including the issue of the recent controversy,” said a Gucci Korea official.
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