Uiflow secures funding and Freshworks partnership to strengthen its app dev platform


UFF, which enables teams to build front-end applications using existing data, today announced it has raised $15 million in Series A funding led by Addition, Transpose Platform and Together Fund – bringing the company’s total raised to $21 million. CEO Sol Eun told TechCrunch in an interview that the infusion will be used to expand Uiflow’s team and launch the company’s go-to-market.

Eun founded Uiflow in early 2020 with Eric Rowell, whom he met at Workday. While working at software developer Pegasystems, Eun says he saw the importance of lowering the barrier to entry into app development. Workday, on the other hand, has further driven the building of internal low-code software development designed to dramatically speed up the development process compared to traditional approaches.

“Software-as-a-service platforms will meet [the] “The challenge is to expand third-party development initiatives to enable customers to expand and customize their platforms to meet their customers’ needs,” Eun told TechCrunch in an email. “[The] Every company’s software backlog is getting longer every day due to the pandemic and the skills shortage. Most enterprise software development platforms require months of training and certification before anyone can build them, which is why most of these platform companies’ revenue comes from services.

Uiflow aims to help solve this with an application design and engineering platform that works with existing infrastructure—especially infrastructure where data can be accessed via APIs. Using a visual coding language called Flowlang, Uiflow users can build applications that work with public cloud services, while maintaining security and deploying on their own servers.

Uiflow

Image Credits: Uiflow

Uiflow recently added support for “multi-page” applications that can be protected behind authentication. And the platform now works with popular authentication services, which can be integrated into new or existing applications with just a few clicks.

“Uiflow encourages dev teams to start with the ideal user experience and then bring in the necessary processes and data,” says Eun. “The pandemic and the current economic climate have put many companies in a ‘do more with less’ situation. Many companies are reducing or planning to reduce headcount while maintaining the rate of innovation to remain competitive. Fortunately, we see this climate as a great opportunity to push our vision and product to help more companies achieve their goals in software innovation.

Eun grumbled when asked about customer metrics, but explained that Uiflow has a partnership with Freshworks that allows Freshworks customers to build dashboards for ticket management within FreshServices, Freshworks’ IT service management portal. Eun says more than 500 businesses have signed up for the service, which is currently in beta.

If all goes according to plan, the Freshworks offering will become generally available this November and will roll out to more Freshworks products in the coming months as Freshsales.

“Since launching our beta user program in June 2021, we’ve had over 800 enterprise users… we’ve closed a number of enterprise accounts, and we’ve tripled our team in the last 12 months,” he said. Starting with the Freshworks partnership, we plan to expand to multiple platforms and become a single customization platform for all major SaaS platforms… Our goal is to be the best development platform for front-end applications. This allows us to easily support and support development by giving our customers a complete stack of capabilities, as well as giving them the choice of what capabilities they want to use.



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