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Co-founders Carolyn Childers and Lindsay Kaplan started the company because of their experiences as female executives without much support. Now 20,000 strong, 60,000 sitting on standby, they form a community of women leaders, but don’t call these women ‘women bosses’.
The two women were spotted at TechCrunch Riot in San Francisco today.
Kaplan asked the audience how many men call themselves “male bosses.” No one raised their hand.
“We don’t use the phrase ‘boy boss’. We only use the phrase ‘female boss’ because we put women in a different category than assuming that a woman will be the leader. And for that reason I don’t like the phrase. I don’t like to think about women in leadership. It’s just leadership,” Kaplan told a raucous audience.
She added: “How do we respect women and not tear them down, not infantilize being a woman leader as ‘woman boss’ and really make sure women can lead and do it in their own way.”
The three-year-old startup has grown from a 200-person team in NYC to a 20,000-strong organization that has raised $140 million at a $1 billion valuation.
However, another 60,000 women want to join. Kaplan emphasized that providing members with a highly curated and valuable experience is more important than growing too fast and losing their value proposition.
“The member experience is very important. So when you ask about progress, when we think about how we have affected only 5 million women [executives] “Making sure that members really like their experience in the US is very important to us,” she says.
It all comes back to a mission born out of personal experience, Childers says.
“When I started going into the room where decisions are made and I realized that there is a difference in the conversations that happen to different people in the organization, this was a very eye-opening thing for me,” she said. . She decided that creating a network of like-minded women could be incredibly valuable.
This week, the company opened what it calls a ‘clubhouse’ in San Francisco, where women can meet in person. They have three others in New York, Chicago and Los Angeles. Also, they entered England for the first time outside of America.
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